Systems, not shortcuts—marketing with AI

We open with this arc—your experience on the slide deck continues below this timeline with more visuals and demos, so the page and the deck stay in sync.

Same order as the live walkthrough: building CELABE, then client consulting with VoiceQube (marketing & creative AI), then consulting with ÔDASIE (LLM systems & integrations).

Benchmarks from intensive AI marketing workshops: how time is allocated in a typical 3-hour sprint, where AI compresses execution, and how common tool stacks compare across dimensions.

From introduction through automation and the Vibe Marketing playbook—linear, practical, and built to ship.

1. Introduction — then what we do today

   Quick intro (you’ve already seen background on the page—deck goes deeper below), then a plain-English map of the session: outcomes, tools, and how we'll use your ideas as the through-line.

2. Students & build goals

   We align on skill levels, interests, and what each group wants to launch or learn. That becomes the input for brainstorming and creative direction.

   DiscoveryICPOffer
3. Groups, ideas & marketing brainstorm

   We pick a group and their idea, then pressure-test positioning, channels, hooks, and messages. Everyone contributes; we leave with a concrete angle and proof points.

   PositioningChannelsHooks
4. Logo & brand in Adobe Express — before Emergent

   We generate a logo (and any quick Express-native visuals you want on the first landing) before the Emergent build is done, so the site ships with real brand marks—not gray boxes. Open Adobe Express from the link below (starts in generative media / text-to-video; jump to logos or other templates from the same workspace as needed).

   Adobe ExpressLogoBrand

   Adobe Express

   Sample prompt — logo / wordmark brief

   Paste into Express generative flows or any logo tool; tighten after your brainstorm positioning.

   Design a logo system for [PRODUCT NAME].
   
   Audience: [AUDIENCE]. Personality: [3 adjectives, e.g. confident, friendly, technical].
   
   Deliver:
   - Primary mark: simple icon or monogram readable at 24px
   - Wordmark: clean sans or [specify style]; max 2 weights
   - Color: [PRIMARY] + [ACCENT] on [LIGHT/DARK] background
   - Avoid: gradients busier than 2 stops, thin hairlines, cliché symbols (generic rocket/lightbulb unless on-brand)
   
   Output: describe the mark + wordmark in 5 bullets, then 3 “do not” rules for designers.

5. Build an app / site with Emergent — capture emails

   After the logo (and any Express assets) are in place, we ship a real landing or micro-site in Emergent, wired to collect signups. Goal: a credible surface you can share—plus a list you can actually message.

   EmergentLandingLead capture

   Emergent
6. Ad creatives — image & video

   Produce campaign-ready stills and short video using Google Gemini, Kling, AdCreative.ai, and Kittl (secondary, template-led graphics). We tie visuals back to the angle we chose—not random generations.

   GeminiKlingAdCreativeKittl

   Kling AI AdCreative.ai Kittl

   Sample prompt — campaign still (image)

   Replace bracketed placeholders with your brainstorm. Use in Gemini (Imagen), similar image models, or as a brief for AdCreative.ai / Kittl.

   Role: You are an art director for paid social.
   
   Task: One square (1:1) key visual for [PRODUCT/SERVICE] aimed at [AUDIENCE].
   
   Composition: Single clear focal subject; generous negative space for post-production headline overlay; no text baked into the image.
   
   Look & feel: [e.g. cinematic, minimal studio, documentary handheld]. Lighting: [e.g. soft key + rim]. Color: align to [BRAND COLORS], avoid rainbow gradients.
   
   Constraints: No watermarks, no extra fingers, no cluttered background, no fake UI screenshots unless we explicitly ask.
   
   Output: Describe the shot in 4–6 sentences, then list 3 negative prompts to keep generations on-brand.

   Sample prompt — short ad clip (video)

   Tuned for Kling-style video: duration, aspect ratio, and beats. Paste your positioning line from the brainstorm.

   Format: Vertical 9:16, [4–6] seconds, 24fps feel, single continuous take or max 2 cuts.
   
   Product: [PRODUCT]. Audience: [AUDIENCE]. Promise in one line: [VALUE PROP].
   
   Scene beats:
   0–1s — Pattern-interrupt hook (specific visual, not generic stock).
   1–3s — Show the problem or tension in one gesture or environment.
   3–5s — Reveal the product in use; face or hands in frame for trust.
   5–6s — End on a clean hero frame with safe space for logo/CTA (no on-screen text in the render).
   
   Style: [lighting + lens + mood]. Audio: silent OR subtle SFX only (no licensed music).
   
   Avoid: morphing faces, illegible text, busy backgrounds, unrelated B-roll.

   Sample prompt — ad variants (headlines & primary text)

   Use inside AdCreative.ai, Kittl, or any LLM before pushing to Meta/Google. Keeps hooks aligned with your angle.

   Generate 6 Meta ad variants (3 Feed + 3 Stories mindset) for cold traffic.
   
   Offer: [OFFER]. Audience: [AUDIENCE]. Proof we can cite: [PROOF].
   
   For each variant give:
   - Headline: max 40 characters
   - Primary text: max 125 characters, one clear CTA
   - Optional description: under 30 characters
   
   Split: 2 urgency-led, 2 curiosity-led, 2 proof-led. Tone: [e.g. direct, witty, premium]. Ban vague words like “revolutionary” and “world-class” unless justified.

7. ~15 min demo — Lamina AI

   Lamina (uselamina.ai) is an all-in-one storyboard-style layer for short-form video—reels, TikToks, trailers, and YouTube Shorts—so you spend less time juggling models, tools, and prompts.

   LaminaShort-form videoLive demo

   Lamina app

   Sample prompt — short-form storyboard (Reels / TikTok / Shorts)

   Use as a single block in Lamina or any storyboard tool; adjust seconds per beat to the platform.

   Video: [30–45]s [Reels | TikTok | Shorts] for [PRODUCT]. Audience: [AUDIENCE]. CTA: [ACTION].
   
   Beat 1 (0–3s): Hook on camera or bold visual; first line of voiceover/text plan: [LINE].
   Beat 2 (3–12s): Agitate problem with one concrete scenario; show emotion, not statistics.
   Beat 3 (12–24s): Introduce product as the pivot; one demo or before/after beat.
   Beat 4 (24–end): Proof (testimonial, metric, or result) then CTA + handle.
   
   Visual style: [e.g. UGC handheld / polished studio]. Captions: plan key 3–5 words per beat (we add in editor).
   
   Avoid: generic office B-roll, stock “happy diverse team,” unrelated trending sounds.

   Lamina workflow apps (Mason)

   • Product Shoot with moodboard
   • Apparel Photoshoot (for catalog)
   • Performance Banner Maker (Category Specific)
   • Performance Marketing Banners for Fashion (V2)
   • A+ Content Maker
   • Performance Video Maker
   • Brand Guidelines led banner
   • Social Ads Maker
8. SEO, copy & distribution discipline

   How search and on-page copy fit the same story as your ads. Human checkpoints, structure for clarity, and what to automate vs. what to own.

   SEOCopyQuality bar
9. Zapier — marketing automation & personalized email

   1) Create your lead table in Zapier Tables (columns for email, name, segment, etc.). 2) Create an API key in OpenRouter—we use it from a Zap (Webhooks or Code) to turn each row into a one-to-one message. 3) Deliver with Resend. Same pattern: tokens, guardrails, no manual copy-paste.

   ZapierZapier TablesOpenRouterResend

   Zapier Tables — create table OpenRouter — create API key Zapier for Marketing Resend API keys
10. Prompts & skills

    Why long prompts hit a ceiling—and why skills (structured methodology) plus good context beat generic chat. We set up how you'll reuse patterns across copy, research, and creative briefs—right before we tie everything to the playbook.

    MethodologyContextRepeatability

    Claude for Marketing Marketing skills (GitHub)
11. Vibe Marketing — the playbook

    We connect the day to Vibe Marketing: research, methodology (skills), and process—why compound growth beats hype. The full framework lives in the companion playbook site (open resources, prompts, stacks).

    PlaybookSystems

Quick references aligned with the flow above—same URLs we use in session.